By THE NATION
Carlo Herold, CEO of Heroleads, said Heroleads successfully implemented technology to help clients build their business. He also introduced the company’s new proprietary platform, “HeroPlatform”, which aims to improve and standardise performance marketing campaigns.
HeroPlatform includes high-tech tools, such as HeroVision and HeroAI. HeroVision is a campaign analytics and lead management tool developed to offer more visibility on the impact of online marketing activities for online-to-offline clients. HeroVision helps business owners to take better business decisions based on real-time data of digital advertising campaigns. HeroAI is built to simplify the management of campaigns on multiple channels through automation.
“I believe that machine learning and automation will be the future of the digital economy and the industry will witness a significant change over the next few years. Heroleads plans to leverage AI-powered assistants to engage, nurture and qualify leads to scale the sales for clients,” said Herold.
The company aims to help Asia’s businesses to build meaningful and profitable connections with customers, it said.