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Taiwan expects bubble milk tea business to become hot globally

Oct 05. 2019
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By The Nation

The Taiwanese government is planning marketing policies to promote and increase sales of its bubble milk tea internationally since the business has achieved the highest revenue growth in the country’s history of exports, with profits now rising tenfold.

The Taiwan External Trade Development Council (TAITRA) expects the bubble tea business will generate revenue worth more than US$1 billion (Bt30.4 billion), or approximately NT$30 billion in 2019.

Taiwan’s bubble milk tea is increasingly becoming popular across the world, especially in countries such as Japan.

TAITRA secretary-general Ye Ming-shui said Japan has imported tapioca balls from Taiwan worth $26.79 million, up tenfold compared to the same period last year. Japan is currently Taiwan’s largest market for tapioca balls, followed by the United States.

Meanwhile, TAITRA project director Wu Chun-ze said the tapioca balls’ market value ratio should increase 7-10 times this year.

“These exports, which are currently worth $100 million, have the possibility to increase to $1 billion in the future,” the director said.

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