New Year Grand Sale 2019 to kick off December 15

Wichai Phochanakit, director-general of the Department of Internal Trade, said that following discussions with more than 20 consumer product manufacturers, department stores and retailers, provisional agreement had been reached to kick off the campaign on December 15 for a full month. The aim is help reduce the cost of living as a New Year gift for the people and according to Wichai, it will offer bigger discounts than last year or up to 80 per cent.”
Wichai further explained that this campaign is part of the department’s measures to alleviate people’s financial burden during economic slowdown according to Prime Minister’s policy. “Products to be featured in the campaign will include consumer products, clothes, food, OTOP and community products, and more,” he said. “The event will be held at all branches of participating department stores and retailers, which will be a good way to stimulate the economy around the year end.”
The Department of Internal Trade has been organizing New Year Grand Sale campaigns for five consecutive years. In 2018, more than 13,500 branches of department stores and retailers nationwide joined the campaign which lasted for 28 days. The total sales throughout the campaign amounted to Bt55 billion, with estimated cost of living reduction of around 30 per cent. The most popular items included foods and beverages, kitchenware, clothes and accessories, electrical appliances, and construction materials.