By THE NATION
“This campaign corresponds to the government’s policy to promote local entrepreneurs by promoting Otop products to wider audiences,” said Thaworn. “As the national carrier, THAI has the potential to present local products to foreign clients through its 70,000 flights per year and 24 million foreign passengers.”
Thaworn further explained that Ban Huai Wai’s Otop products were among the first selected to pilot this campaign. “Ban Huai Wai’s stainless ware represents sophisticated Thai craftsmanship through their complex patterns, not to mention the quality of materials and designs that suit the modern lifestyle,” he said. “The products selected for in-flight shops include coffee cups with elephant engravings, dessert spoons and fruit forks with vine engravings, and floral design cutlery sets.”
For his part, Sutheerat said that THAI is glad to be a supporter of Otop products and explained that any local entrepreneur can join the campaign free of charge by contacting the Community Development Department (CDD) who will coordinate with THAI in selecting suitable products to sell in-flight.
“Since 2016, THAI and CDD have been publishing quarterly catalogues of Otop products distributed in-flight to boost sales,” he said. “So far we have listed 1,107 products from 203 local entrepreneurs, netting sales of Bt273 million.”