By THE NATION
Chutiporn Kongjaroensuk, vice president of marketing at CRC Thai Watsadu, operator of home outlet Baan & Beyond and hardware retail chain Thai Watsadu, says the stores started importing fir trees from Canada three years ago and demand has soared, with this year’s pre-orders going up by 25 per cent.
The trees are grown in Nova Scotia’s Lunenburg County. “We choose the Balsam Fir species which has a unique aroma and shape and is grown sustainably, she says. “The trees are available in 3 sizes - medium, large and extra large, with heights ranging from 183-280 cm. They are priced Bt4,990, Bt5,990 and Bt6,990 respectively.”
Buyers of real Christmas trees will be entitled to a cash coupon valued at Bt1,500-Bt2,500 to purchase home decoration items at all branches of Baan & Beyond and 18 branches of Thai Watsadu, plus 5-per-ccent discount if they pay with Central The One credit card. “We expect that this campaign will attract at least 10-per-cent more customers to our stores,” she said.
“Apart from real Christmas trees, Baan & Beyond and Thai Watsadu also have fake Christmas trees, decorative lights, indoor and outdoor Christmas decorations and gifts for your needs during this holiday season,” Chutiporn added.