By Jarupong Krisanaraj
KTAM’s chief executive officer, Chavinda Hanratanakool, said on Friday (January 17) that its performance in the previous year showed the company was able to maintain the fourth largest market share in the investment market. The total value of assets under management as of December 30, 2019, was Bt827.31 billion, representing a growth rate of 6.6 per cent year on year.
“This year, KTAM has set a target to increase net asset value by Bt100 billion or 12 per cent,” Chavinda said.
“In the first quarter of this year, the company plans to launch various funds, such as health insurance fund, which is currently in the process of filing a establishment request to the Securities & Exchange Commission.”
She further explained that KTAM will focus on three strategies as follows;
➤ Diversification of investment portfolios and the management of overseas investment funds to increase opportunities for generating returns on investment, especially in emerging markets.
“KTAM foresees growth in overseas markets because we have witnessed a growth of more than 97 per cent of the company’s overseas investment funds in the past year amidst the fluctuations in the global economy, the impact of the US-China trade war, and the baht appreciation,” Chavinda said.
“The company will continue promoting investments in foreign funds, which the company has carefully selected and distributed in many asset classes to support customers’ diversified investment.”
➤ Cooperating with Krungthai Bank (KTB) and partners to provide products and services for both large and small customers more efficiently, especially in the digital platform.
“In the previous year, KTAM’s fund transaction value through the KTB Next mobile application was over Bt14 billion, while fund transaction value through KTAM’s Smart Trade mobile application was over Bt8 billion,” Chavinda said.
“Therefore, the company will continue to improve technologies in transactions to be faster, easier, and convenient for all target investors.”
➤ Developing new technologies to meet the investors’ demand in the digital age, as well as improving the services for investors through digital platforms to support the trend of new generation investors.
“In the previous year, KTAM created a group on Line mobile application, @KTAM, as another way to find knowledge, articles, and contents about investing, which is followed by 235,625 investors, while over 180,000 followers were following on Facebook,” Chavinda said.
“Therefore, the company will focus on providing content to draw more investors to encourage people to see the importance of saving through various funds.”
She added that KTAM has achieved success in the past year, so they will continue improving the management to be effective.
“The company must heed consumers’ demand and behaviour, which changes rapidly, as well as creating outstanding products and services to maximise the benefits for investors,” she added.
“We believed that enabling investors to save while investing, along with encouraging them to have discipline in savings will help to create a sustainable future.”