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Line shares stats on user behaviour

Feb 21. 2020
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By The Nation

Line Thailand shared insights into user behaviour at an event in Bangkok called “Line Nexplosion” on Wednesday (February 19), aiming “to help build a new era of business”.

Its figures from 2019 indicated that 59 per cent of users were women and 41 per cent were 25-34 years old, although the number of users above 45 grew by 50 per cent from the previous year.

Chief content business officer Kanop Supamanop said the company had noted a new trend in behaviour that it calls MONMO, which stands for “Missing Out ‘Now’ is My Option”. It refers to users choosing the content that interests them most and caring little about what else is on offer at various times.

Line Thailand’s goals in 2020 are the creation of more original content and expansion into Cambodia, Laos and Myanmar, where content from Thailand is already being enjoyed.

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