Thursday, September 24, 2020

Central launches new online retail platform via Line

May 10. 2020
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By THE NATION

Retail giant Central Pattana Pcl has launched “Central Life: Chat & Shop”, offering a new online shopping experience via Line.

More than 30 leading brands were selected from Central World and Central Village. Free delivery service will be provided on every order through Central Life: Chat & Shop” by simply adding Line Official Account ‘@CentralLife’.

Customers can choose-chat-shop any items that were specially picked out from selected stores as highlight of the week. "You can either chat or capture any items that you are interested in and ask your personal shopping partner for more details via Chat & Shop. When the payment is made, the products will be delivered within 3-5 working days," the company said.

Among the selective brands are: Birkenstock, Calvin Klein, Camper, Champion, Coach, Coccinelle, Ermenegildo Zegna, Fitflop, Geox, Guess, Jim Thompson, Karl Lagerfeld, Kate Spade New York, Mango, Marc Jacob, Michael Kors, Onitsuka Tiger, Outlet By Club21, Polo Ralph Lauren, Rebecca Minkoff, Salvatore Ferragamo, Teva, Tommy Hilfiger, Vans, Victoria's Secret, Vilebrequin and many more.

Central Pattana said the latest platform was merely a part of its policies to support retailers and tenants during the Covid-19 pandemic crisis. Other policies include waiving and discounting rental fee ranging from 25-100 per cent as well as supporting retailers with only physical stores. Central Pattana plays a part as a mediator between stores and customers via Line OA @Central Life, the company said.

Central Pattana, which runs 33 shopping centres nationwide, urged people to stay home and stop the spread of the virus. The company said it would provide and facilitate people to live their normal daily life with four services: One Call One Click to ask information and to order goods by dialing 02-021-9999 or adding Line OA: @centrallife; drive thru to self pick-up products and to avoid unnecessary touch; Central Eats via Grab Food to order food from various participating restaurants in Central shopping centres under one order; and Food Delivery and Food Pick Up Counter for restaurants.

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