By The Nation
This account allows farmers to communicate with buyers, who can buy what they need via “MyShop”, which allows sellers to create an online store and manage stocks effectively.
Chiang Rai’s Doi Pha Mi village got 2,654 orders for lychee within a week of joining the Find Food group on Line app, and 100 jobs were created for the villagers who helped pack and ship off close to 20 tonnes of the fruit.
Since its launch in April, the Find Food Line group has helped farmers sell more than 30 tonnes of produce worth nearly Bt1 million.
“In the new normal, online platforms and marketing tools are essential to the success of every business, regardless of their size or industry. With consumer behaviour being permanently changed by the pandemic, digital technology is no longer an option but a necessity. Business can rely on powerful tools available on the Line platform. Line Thailand is committed to building official accounts and helping businesses make the most of its MyShop tool,” said Sakulrat Tanyongsiri, SME business director at Line Thailand.
Details about the Line official account is available at @linebizth or via https://www.linebiz.com/th/service/line-account-connect/, while details about the MyShop tool can be found at https://linemyshop.com.