Tuesday, September 22, 2020

Chinese parents’ penchant for made-up kids perfect opportunity for Thai cosmetics industry

Aug 05. 2020
Somdet Susomboon
Somdet Susomboon
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China can be a potential export market for child-friendly cosmetics, judging by the fact that consumption of the product in the country rose 300 per cent from last year, Somdet Susomboon, director general of the Department of International Trade Promotion (DITP), said on Wednesday (August 5).

“Chinese parents buy cosmetics for children when they need to perform in school, for festivals or for events like recitals, singing and dancing contests,” he said. “The market for children’s cosmetics expanded by about 300 per cent from last year, and it may offer a good opportunity for Thai exporters to penetrate this market,” he said.

The department predicts that the global market for children’s cosmetics will expand by 8.66 per cent per year on average, with the sector’s market value reaching US$23.57 billion (Bt731 billion) by the end of 2024.

Meanwhile, Suphara Sekajarn, director of the DITP branch in Guangzhou, said the most popular brands for children’s cosmetics in China are Disney and Hong Se Xiao Xiang.

“The biggest consumers are parents aged 35 or less and living in Hebei, Shandong and Sichuan provinces. Parents in these three provinces have bought more cosmetics for their kids than those living in China’s main cities such as Beijing, Shanghai and Guangzhou,” she said.

Suphara added that the demand is driven by rapid progress in the entertainment business, social media and e-commerce, which encourages parents to put their children in front of the camera to perform.

“Cosmetics have become a necessity for young Chinese girls before they step out of their homes,” she said, adding that Thai exporters should “study market trends as well as regulations for the export of cosmetics in China so they can make moves to penetrate this high potential market”.

Call DITP hotline 1169 or visit ditp.go.th for more information.

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