By The Nation
The strategy aims to secure Thailand’s status as a global leader in rice production, marketing and innovation, said Commerce Minister and Deputy PM Jurin Laksanawisit after his meeting today with the Thai Rice Strategy Subcommittee.
The strategy covers four areas: the domestic market, international market, production, and process innovation.
The core of the strategy is to reduce production costs for farmers from the current Bt6,000 per rai to less than Bt3,000 per rai within five years. Meanwhile, it aims to boost yield per rai from 460 kilograms to 600kg.
Marketing will focus on giving consumers information on which kind of rice each product is made from.
Moreover, a strategy to balance domestic needs with international demand will concentrate on developing soft rice varieties to raise Thailand’s competitiveness as a rice exporter.
The guidelines from today’s meeting will be presented to the Rice Policy and Management Committee before being sent to the Cabinet for consideration.
“We believe the plans will enable Thailand to compete in both the domestic and international market and will strengthen long-term rice cultivation,” said Jurin.