
Proud Real Estate Public Company Limited (PROUD) has reinforced its position as a leading "Luxury Wellness Developer" after winning four major accolades at the PropertyGuru Thailand Property Awards 2026.
Spanning corporate, project, and executive categories, the recognition marks a major milestone in transitioning wellness living from a design philosophy into tangible daily experiences under the brand’s core motto: "ALL IS WELL – For Sustainable Well-being."
As modern luxury shifts away from mere aesthetic appeal toward long-term life enhancement, PROUD has integrated wellness directly into its core development model.
Ms. Proudputh Liptapanlop, Executive Director of PROUD, highlighted that the company treats wellness not as an added facility or temporary trend, but as a fundamental design principle encompassing living spaces, environmental quality, and service ecosystems.
Among the key recognitions
Best Luxury Wellness Developer: Highlighting PROUD’s systematic integration of health-centric design such as optimized air quality, access to nature, and sleep-enhancing layouts.
High-rise projects under PROUD either hold Fitwel certification or adhere strictly to Fitwel standards.
Best Luxury Well-being Housing Development (VARUNN Chaengwattana Ratchapruek): Designed around the principle "A Home for Every Life," the project caters to multi-generational families, pet owners, and mental well-being with over 10 rai of distributed green space.
Its clubhouse is currently undergoing LEED certification to align luxury with environmental sustainability.
Best Luxury Wellness Condo Development (The Residences at InterContinental Phuket Resort): The only Fitwel-certified branded residence in Phuket, seamlessly blending world-class hospitality services with long-stay wellness living.
Rising Star Award (Ms. Proudputh Liptapanlop): Awarded for driving Thailand’s wellness real estate sector forward. Under her leadership, ROMM Convent was featured in the 2026 Global Glimpse Directory as a international benchmark for luxury wellness residences.
Mr. Pasu Liptapanlop, Executive Director of PROUD, emphasized that the company's growth strategy focuses heavily on long-term value creation.
By combining structural quality, wellness systems, luxury service, and environmental sustainability, PROUD ensures properties maintain their experiential quality and asset value well past handover day.
Moving forward, PROUD continues to advance its roadmap toward becoming a world-class luxury wellness developer, redefining luxury living across strategic Thai destinations including Bangkok, Hua Hin, and Phuket.