Marriott and FICO Sign Deal for 7 Thai Hotels and 1,200+ Keys
Marriott International has partnered with FICO Corporation to add seven hotels and 1,262 keys across Thailand, introducing three new brands to the market.
- Marriott International and FICO Corporation signed a deal to open seven new hotels in Thailand, adding 1,262 rooms to the market.
- The agreement will introduce three Marriott-affiliated brands to Thailand for the first time: citizenM, Four Points Flex by Sheraton, and Series by Marriott.
- The new properties will be located across the key destinations of Bangkok, Pattaya, and Phuket, expanding the joint Marriott-FICO portfolio to 11 hotels.
Marriott International and FICO Corporation Partner to Add Seven Hotels Across Thailand
Marriott International Inc. has signed a milestone multi-property agreement with FICO Corporation to open seven hotels across Bangkok, Pattaya, and Phuket.
The portfolio expansion is projected to add 1,262 keys to Thailand's hospitality market and marks the local debut of three distinct Marriott-affiliated brands.
Building on an existing partnership that currently encompasses four properties in Bangkok, the deal expands the joint Marriott-FICO portfolio to 11 hotels across eight brands, catering to evolving demand for lifestyle, wellness, and midscale flexible stays.
"This growing portfolio reflects a shared vision for the future of hospitality one that embraces evolving traveler preferences, distinctive lifestyle experiences and destinations designed for holistic wellbeing and meaningful connection," said Rajeev Menon, President, Asia Pacific excluding China, Marriott International.
The expansion strategy spans several core geographic hubs and service tiers:
Luxury & Well-being (Bangkok): Debuting the JW Marriott Bangkok Sathorn (288 keys), designed to combine high-end hospitality with extensive sports, fitness, and lifestyle amenities in Bangkok’s central business district.
Modern Lifestyle Entry (Bangkok): Marking the Thailand debut of the citizenM brand with the citizenM Bangkok Sukhumvit 11 (147 keys), featuring tech-forward design and contemporary public spaces.
Midscale Urban Access (Bangkok): Introducing the Four Points Flex by Sheraton brand via three properties strategically positioned along the BTS Skytrain network: Four Points Flex by Sheraton Bangkok Sukhumvit 8 (162 keys), Sukhumvit 14 (130 keys), and Surawong (201 keys).
Resort Collection Debuts (Pattaya & Phuket): Launching Marriott’s newest collection brand, Series by Marriott, in coastal destinations through Easy Planet North Pattaya, Series by Marriott (192 keys) and Easy Planet Phuket Patong, Series by Marriott (142 keys).
"As we look ahead, I believe wellness, sports and lifestyle will play an increasingly important role in how people travel and live," noted Mr. Krit Srichawla, Chairman of FICO Corporation.
"This expansion gives us the opportunity to bring that thinking into our hospitality portfolio and create experiences that are relevant not only to our guests, but also to the communities around us."
