
TAT partners with seven domestic carriers to offer a 500-baht discount, driving over 46,000 bookings and targetting a $9m economic boost.
The Tourism Authority of Thailand (TAT) has launched a nationwide domestic aviation campaign aimed at lowering travel costs and encouraging residents to explore the country.
Titled "Fly Across Thailand, Heal Your Soul Every Trip", the initiative offers travellers a THB 500 ($15) discount per domestic flight segment across seven participating carriers.
Reporting for Thansettakij, Thanawan Winaisathien detailed that TAT Governor Thapanee Kiatphaibool confirmed the scheme's immediate success. Within days of launching, redemption numbers reached 46,780 seats—representing over 47 per cent of the total 99,000 discounted allocations available.
"The response has been exceptionally encouraging," said Thapanee. "It clearly demonstrates that when we make travel more accessible, residents are eager to explore their own country and support local businesses."
The campaign forms part of a broader strategy by Thai tourism authorities to sustain domestic travel demand ahead of the peak winter holiday season. In total, individual passengers can claim up to THB 1,000 ($30) in savings for round-trip journeys.
Beyond boosting airline capacity utilisation, the government agency expects the subsidy drive to generate at least THB 300 million ($9 million) in circulating revenue across regional supply chains.
Officials emphasise that driving visitor expenditure directly into local communities, accommodation providers, and small businesses remains a primary objective.
"Every journey creates tangible value," Thapanee added. "Our focus is ensuring that travel distribution extends well beyond primary hubs, dispersing revenue directly to regional entrepreneurs and local communities."
Seven major carriers operating in the country have partnered with TAT to support the initiative:
Thai Airways
Thai AirAsia
Thai VietJet Air
Bangkok Airways
Nok Air
Thai Lion Air
Ezy Airlines
The broad participation across both full-service and low-cost operators ensures comprehensive coverage across major tourism corridors as well as secondary provincial routes.
The promotion applies to standard-fare domestic tickets and operates strictly on a first-come, first-served basis without requiring prior registration.
Travellers can redeem the discount directly through participating airline websites and mobile applications using the promotional code FLYTODOM.
Key details for travellers and trade partners include:
Booking Window: 15 October 2026 – 15 December 2026
Travel Period: 15 October 2026 – 15 January 2027
Round-Trip Claims: Passengers applying discounts to both outbound and return legs must complete transactions as separate bookings.
Usage Limits: There is no cap on the number of individual bookings a passenger can make during the campaign window, subject to quota availability.
Further promotional terms and carrier-specific conditions are available via the official booking channels of the participating airlines.