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Motor show kicks off today with lower sales target

Nov 30. 2011
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The 28th Thailand International Motor Expo has lowered its sales-booking target to 25,000 cars in its 12-day fair from the previous target of 30,000 orders.

Kwanchai Paphatpong, president and chief executive of Inter-Media Consultant Co and organising chairman of the expo, said he believed that the flood still had a psychological impact on would-be car buyers. Last year’s motor show witnessed orders for 30,000 cars.

But he is confident that there is still demand for new cars by those unaffected by the flooding, so the target of 25,000 orders is possible.

He added that as the motor show is offering free admission this year, it would be deprived of about Bt20 million in ticket fees.

The fair expects 1.2 million visitors, down from 1.5 million last year.

More than 40 carmakers are taking part in the show. The expo runs from today until December 12 at Impact Muang Thong Thani.

Mazda Sales (Thailand) expect orders for 2,500 cars at the show, 60 per cent of which are expected to be for the Mazda2. Mitsubishi Motors has the same sales target as Mazda.


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