FRIDAY, April 26, 2024
nationthailand

A boost to Guy Laroche brand

A boost to Guy Laroche brand

ICC International Plc is launching two marketing campaigns to boost sale of its Guy Laroche brand.



 During the first nine months of 2011, the sale revenue for Guy Laroche products grew by 24 per cent from the same period last year.  With the introduction of the two major campaigns, Kityaporn Chaithavornsathien, a vice president, expects the brand to reach a 30 per cent growth target by year end and boost sale next year. 
 Guy Laroche is one of the world’s most well-recognised brands that has enjoyed wide recognition by Thai consumers for over 27 years. 
 The first campaign is launched, to give away a romantic trip to Prague and Vienna with singer-actor Matthew Deane Chanthavanij. The lucky draw campaign is designed to boost sale of the apparel line.
 

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