THURSDAY, March 28, 2024
nationthailand

Value creation stressed on producers

Value creation stressed on producers

Thai manufacturers need to adjust by adopting value-creation strategies to promote different and outstanding designs on environmentally friendly products at reasonable prices to cash in on the Asean Economic Community in 2015, the Office of Product Value


Following such a strategy will make Thai products among the primary choices for consumers in Asean and around the world, it says.
Those companies that employ skilled workers will see little impact from the rise in the daily minimum wage to Bt300, which will be effective this Sunday, as what they are paying now is higher than the minimum wage.
The OPVP, which is under the Commerce Ministry’s Department of Export Promotion, has invited design entries from local manufacturers, business entrepreneurs, exporters, and designers for the Design Excellence Award (DEmark) 2012 award. Being associated with the DEmark emblem will give Thai products greater acceptance and recognition in Thailand and abroad. More than 400 entries are expected for this year’s awards.
ML Kathathong Thongyai, director of the OPVP, said the
 Commerce Ministry had given importance to the “creative economy” initiative. With this policy, producers will be encouraged to focus on all kinds of value creation in their products, especially in the design process that could make their products standing out from those of competitors.
“The main competition in the international marketplace will focus on product quality and excellent design, which will not only make our products different from others but also enhance their functions, in line with the lifestyle of today’s consumers. In the past, Thai products have been received very well in the international market, as seen in the high exports of lifestyle products.
“Thailand is accepted by consumers around the world for its excellent designs.
“The country’s export of lifestyle products reached Bt2.545 billion in the first 10 months of last year, up 20-28 per cent over the same period of the previous year. The country has set Bt3.3 billion as its export target this year for lifestyle products. The target shows that Thailand’s potential for products with good design and quality remains strong,” Kathathong said.
The OPVP’s promotion of the DEmark emblem reflects its plan to make it widely recognised and accepted by consumers around the world, as well as to raise and create value for Thai products on par with those from other countries that have excellent design and quality. The DEmark emblem of Thailand is increasingly recognised and widely accepted in the world market.
Last year, there were more than 340 entries to the DEmark project and the number of new entrepreneurs participating in the programme increased by 30 per cent. Altogether 94 entries were selected by the committee to receive the DEmark emblem last year and were submitted to the G-Mark contest in Japan in August. Of them, 61 entries or about 60 per cent were awarded the G-Mark emblem.
This is a good opportunity for Thai exports with good design, especially those that have been granted the G-Mark emblem, as they will receive strong interest from consumers in Japan, the OPVP says.

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