Oishi aims to triple sales in five years

Paisarn Aowsathaporn, executive vice president of the group’s food division, said the company expected to increase sales from its food business significantly from Bt4.1 billion posted last year to about Bt5.2 billion this year, and up to Bt13 billion within five years. Of that, about Bt8 billion will be from its Japanese restaurants and food-delivery service, while another Bt3 billion will be from snack products and Bt1 billion each from frozen foods and exports.

Oishi Group yesterday announced its entry to Bt3-billion seaweed-snack market with the launch of its Onori brand.

“We expect our Onori seaweed snack to earn Bt200 million in sales in the first year. However, we expect Onori sales to reach Bt1.5 billion over the next five years, gaining a 50-per-cent share of the local market, whose total value by then will be Bt3 billion,” Paisarn said.

The company plans to expand into other kinds of snacks such as extruded snacks and potato chips during the next five years.

“We plan to invest between Bt500 million and Bt700 million to set up a main kitchen facility in Chon Buri by the end of this year, which will serve the company’s dramatic expansion of its restaurant outlets,” Paisarn said.

He said the company would also invest more than Bt500 million this year to open about 60 new Japanese restaurants. The company is considering exporting our frozen foods and snacks by the beginning of next year, starting with the Japanese market. It is also looking to expand our Japanese restaurants such as Shabushi in overseas markets, such as Singapore, within the next few years.