THURSDAY, March 28, 2024
nationthailand

Real Move kicks off drive for doubling in subscribers

Real Move kicks off drive for doubling in subscribers

Real Move has launched a Bt50-million marketing campaign featuring heartthrob Nadech Kugimiya to double its cellular subscriber base to 4 million by year-end from 2 million now.

 

Adhiruth Thotaveensaksuk,  managing director for the mobile-phone business at True Corp, the parent company of Real Move, said yesterday that the new campaign was expected to bring in a million subscribers this quarter alone. The campaign targets subscribers of all networks, including TrueMove, another subsidiary of True Corp.
Nadech, a 20-year-old model and actor, will be the face of the campaign to encourage subscribers to second-generation mobile services to use Real Move’s 3G service.
Adhiruth denied that the campaign was a response to Real Move’s lack of new phone numbers to woo users, saying it still had a million unused numbers. Of its users, 70 per cent are new subscribers, while the rest have come from other networks.
The National Broadcasting and Telecommunications Commission’s regulations on portability of mobile-phone numbers allows users to keep their existing numbers when switching to another provider.
Real Move provides 3G service under the TrueMove H brand in partnership with CAT Telecom. But the NBTC has declined to allocate more mobile-phone numbers to CAT, which will pass most of them to Real Move, after the state enterprise declined to pay overdue phone-number fees to the commission. CAT refuses to pay the fees, citing the need to ask for the Cabinet first to approve the budget it has allocated to be used in the CAT-True 3G partnership. 
True chief executive officer Suphachai Chearavanont said Real Move had maintained the subscriber target of 4 million for this year but had moved its break-even target to next year.
CAT and True are in talks to revise jointly the contracts for their 3G service partnership after the NBTC ordered them to bring the agreements into compliance with Article 46 of the Frequency Allocation Law.
The law prohibits NBTC licence holders such as CAT and TOT from allowing other parties to enjoy full control of their spectra. 
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