By Petchanet Pratruangkrai
Small and medium-sized enterprises (SMEs) have been encouraged to trade more online, as this channel has high potential to take their businesses international, given the rising popularity of e-commerce.
The International Trade Promotion Department is backing SMEs trading online via Thaitrade.com and three well-known websites in China, India and South Korea.
The department’s director-general, Srirat Rastapana, said it had cooperated with three famous websites – Alibaba.com, Tradeindia.com and Tradekorea.com – to offer Thai products.
About 7,600 enterprises with more than 150,000 products are members of Thaitrade.com. The department will encourage them to sell to foreign markets via partner websites.
In cooperation with China’s Alibaba.com, the department organised business matching between important buyers – large department stores – and sellers on Thaitrade.com to offer fashionable products and clothes in Western Europe.
Tradeindia.com will promote Thaitrade.com to Indian entrepreneurs. It also plans to organise business matching between Thai SMEs and Indian entrepreneurs during Thailand Week, to be held from August 22-24.
Cooperation with Tradekorea.com will boost the relationships and between Thai and Korean entrepreneurs. “The cooperation with three well-known websites will help products of the Kingdom’s entrepreneurs who register with Thaitrade.com to expand into global markets, increase export volume of Thai products and support the fast expansion of online trading,” Srirat said.
Currently, Thaitrade.com has more than 1.2 million sellers and buyers from more than 200 countries. The department will continue to support Thaitrade.com as it strives to increase its membership to 10,000.