THURSDAY, March 28, 2024
nationthailand

Spa convention highlights need for quality

Spa convention highlights need for quality

Education, Innovation and curbing water usage in the spa sector were the dominant themes of the "World Spa & Well-Being Convention" (WSWC) held recently at Impact Muang Thong Thani.

The event last week was designed to enhance the image of Thailand in the world spa market, upgrade the quality standards and innovation of services offered by the Thai spa industry, and promote Thai spa services and products, especially to prepare for the upcoming Asean Economic Community.
Expanded to four days this year, WSWC 2013 was supported by the ministries of Tourism and Sports, Commerce and Public Health; the Tourism Authority of Thailand (TAT); the Thailand Convention and Exhibition Bureau; the Thai Chamber of Commerce and Board of Trade; and the Tourism Council of Thailand.
The event was attended by spa and wellness managers, entrepreneurs and suppliers keen to check out the latest products, technology and methods in this rapidly evolving sector. About 150 spa operators and business suppliers took up roughly 5,000 square metres of exhibition area.
The event attracted about 8,000 visitors from countries and territories including Australia, mainland China, Britain, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan and the Caribbean, a significant increase on the 4,600 visitors from 37 countries in 2012.
Krod Rojanastien, president of the Thai Spa Association, said that with about 80 per cent of spa customers being foreign nationals, the Thai spa and wellness industry recorded year-on-year revenue growth of 5-6 per cent to Bt16 billion in 2012. 
“We are projecting continued growth this year and beyond.
“The launch of the Asean Economic Community in 2015 is a huge opportunity for small and medium enterprises to seek expanded markets by upgrading the quality of their products and services.”
TAT governor Suraphon Svetasreni said the authority was proud to have been one of the supporters of WSWC 2013. 
“Health and wellness is one of our key target niche market in our 2014 action plan. We believe such events go a long way towards helping us achieve our targets.”
nationthailand