New Visa scheme to support shopping without border
Borderfree, the market leader in global e-commerce solutions, today announced it is collaborating with Visa to offer exclusive free shipping from Borderfree's powerhouse roster of US retail clients to Visa cardholders in Thailand.
Borderfree designed a promotion for Visa cardholders in Thailand. During the offer period, Visa cardholders in these markets have the opportunity to shop with a slate of popular US retailers and receive free shipping for orders that reach a certain threshold when they use their Visa card. Participating retailers include Bloomingdale’s, Neiman Marcus, True Religion, AG Adriano Goldschmied, Garnet Hill, OnlineShoes.com, CHEFS Catalog andJos. A. Bank.
Somboon Krobteeranon, Visa country manager for Myanmar and Thailand, sees enormous potential for the online shopping landscape as e-Commerce spending on Visa cards continue to experience strong growth over the past year. Visa cardholders are making online purchases from their favourite fashion retailers to travel bookings as well as everyday purchases like groceries, movie tickets, personal electronics and books.
“We see a strong desire among cardholders in Thailand and across Southeast Asia to shop with iconic US brands, and we are always looking for new opportunities to reward our valued cardholders. Joining hands with Borderfree is a way for us to provide exclusive promotions and incentives from the global brands our cardholders love. We look forward to connecting cardholders with more exclusive online shopping offers from leading retailers to meet demands for fashion, travel, everyday purchases and more,” added Somboon.
More than 140 US-based retailers rely on Borderfree to help them sell online in over 100 countries and territories and over 60 currencies. Borderfree manages all aspects of international online retailing including: localised pricing and payment processing, landed cost calculation, customs clearance and brokerage, fraud management, logistics orchestration and customer-experience.
“We are excited to work with Visa to develop a range of exclusive promotions for international consumers,” said Michael DeSimone, CEO, Borderfree. “Our retail partners look to Borderfree for insights and unique opportunities to help build their brands overseas. Working with Visa creates a powerful new channel for reaching millions of global shoppers that our retail clients are eager to leverage.”
