Coca-Cola sign up celebrities to popularise World Cup
Coca-Cola (Thailand), who have been sponsoring the Fifa World Cup for 60 years, and their partners, ThaiNamthip and Haad Thip, have roped in five celebrities as brand ambassadors for the World Cup.
Nichkhun Horvejkul, Mum Sam Cha, Ploy Horwang, “Ice” Apissada Kreurkongka and “Messi J” Chanathip Songkrasin will try to make this summer’s Brazil World Cup an event for everyone by inviting people to share their experience of the event. To spread Cup fever, Coca-Cola drinkers are being encouraged to watch World Cup matches in the comfort of their homes and win a “Home Upgrade decorating set”.
Fifty sets will be up for grabs per week for a total of 450 sets, worth over Bt23 million, during the tournament. Coke, being one of the main sponsors of the World Cup, will also help bring 64 live matches to Thai households. Also, a special collection of Coke Slim/Sleek cans with flag prints of their favourite teams will be made available for fans to collect as souvenirs.
Nuntivat Thamhatai, communications manager, said Coca-Cola will this month organise the “Coke Let’s Join” event at leading department stores, where consumers can get their photos imprinted on Coke’s PET bottles. Selected photos will be featured on billboards to promote the World Cup in Thailand. A few lucky ones may be selected for display on a giant Coca-Cola flag alongside other consumers from around the world at the opening ceremony of the event on June 12, he said.
