THURSDAY, March 28, 2024
nationthailand

Amway marks Nutrilite's 80th year with health run

Amway marks Nutrilite's 80th year with health run

Company marking birthday by aiming to raise millions for needy children

Amway will celebrate the 80th anniversary of its dietary supplement Nutrilite this year by hosting series of campaigns to promote health activities.
One of the activities is the Nutrition Health Run, which will take place at Lumpini Park on January 11.
Amway will provide a free basic health evaluation at the event.
The run, which is expected to attract up to 8,000 runners, will be held over 12km, 6km and 3km with Bt240,000 in prize money.
At the event, people can join the Nutrilite Power of 5 charity by leaving their handprints at the Amway for Thai Society Foundation’s booth and show their support for malnourished children around the world.
“The participants will not only be part of Amway’s effort to make the Guinness World Record for the largest number of handprints, but also turn their handprints into help because Amway will donate US$1 (Bt35) per handprint to CARE, a global humanitarian organisation,” Amway marketing director Ratana Channara said.
People can register for the run between October 15 and November 30. Amway hopes to raise Bt14 million for charity. Ratana said the event would include music and games, which would build Nutrilite brand awareness and strengthen the brand-consumer relationship. 
Kittiwat Ritteerawee, managing director of Amway (Thailand), said the global sales of Nutrilite supplements reached Bt147 billion last year. 
“We are therefore planning an investment of Bt11.25 billion to expand our production capacities, including Nutrilite Double X and protein dietary supplements that continue to be our best-selling products to date,” he said.
He said Nutrilite was the only global vitamin and mineral brand that was grown, harvested, and processed on organic farms operated by the company that produced the brand. 
Nutrilite had changed attitudes around the world by enabling people to take a self-reliant approach to good health through plant-based dietary supplements. “In Thailand, dietary supplements are mostly embraced as an alternative approach to health care,” he said. 
“Combined with the modern lifestyle, where people have no time to nurture their health and ensure they get a complete intake of essential nutrients on a daily basis, the growth potential remains strong in this market.”
In 2013, Kittiwat said the Thai market for dietary supplements was worth Bt39 billion and Amway was confident that it would secure a 15-per-cent market share this year with sales of more than Bt6 billion.
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