Digital TV channels spend Bt94m on promotions

The media survey firm said that Springnews Television, which recently launched its new brand identity in a bid to attract more viewers, invested Bt23 million. 

In a press briefing for the brand identity launch last month, Watanya Wongopai, vice chairman for business management at Spring News Corporation, said that through the image change the company aimed to improve the viewer experience and raise awareness of the channel. 

Apart from this event, Springnews TV is very active in advertising via the transit media at the BTS and MRT systems in Bangkok. 

In the same five-month period, the PPTV channel spent Bt17 million to be ranked No 2.

It promotes its channel via various media channels such as the transit and outdoor media, newspapers, magazines and radio in Bangkok. 

PPTV provides programmes in high definition and creates its own free magazine, Eyes, to promote the programmes. 

Kematat Paladesh, president of PPTV operator Bangkok Media and Broadcasting, said the company used the magazine as an extra advertising space to serve its advertisers by reaching a wider audience.

Mono 29, a variety-programme channel, was the third-largest advertising spender with Bt11.9 million. 

Nawanim Prasopnet, managing director of the station’s operator Mono Broadcast, said the company had also set aside Bt30 million to conduct a series of marketing events in key provinces to promote content in the remaining months of the year. 

Recently, the company conducted a series of marketing activities in Nakhon Ratchasima, Udon Thani and Khon Kaen. 

The remaining biggest spenders are Thairath TV (Bt10.6 million) and Workpoint Creative TV (Bt9.3 million).