Channel to be told to pull ad
THE BROADCASTING regulator will order MCOT to pull an exaggerated commercial for a food supplement after receiving a notice from the Food and Drug Administration.
Supinya Klangnarong, a member of the National Broadcasting and Telecommunications Com-mission (NBTC), said yesterday that this was a result of the collaboration between her consumer protection committee and the FDA.
The spot for “Miracle Perfect Slim” was aired during an entertainment news show called “Tok Man(s) Bunterng”, which runs in morning prime time on MCOT’s Modernine TV channel, she said.
The owner of this food supplement obtained a permit from the FDA to sell and distribute the product, but it did not cover advertising, she said.
The dietary supplement claims that it can help customers enhance fat and weight loss.
MCOT simulcasts its analog Modernine TV shows on its terrestrial digital TV channel called MCOT HD.
Supinya’s committee would issue a warning letter to the state-media enterprise and RS as soon as possible.
If MCOT do not comply with the order, they would incur a daily fine of Bt20,000 each, up to a maximum of Bt500,000.
An administrative action’s highest degree of punishment in such cases is suspension or withdrawal of the TV licence.
The NBTC is also monitoring satellite TV channels for publicising illegal food supplements.
The FDA has found 11 offenders – Zabb Channel, Happy Home TV, Chic Club Channel, Asian Film, Mystery Channel, Nice Channel, UMM TV, AJP, MV Bangkok Channel, Nung Channel and Mongkol Channel.
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