THURSDAY, March 28, 2024
nationthailand

Creative agency braces for role in corporate social responsibility projects

Creative agency braces for role in corporate social responsibility projects

AS SOCIAL issues related to human and wildlife trafficking increase in the region, LoveFrankie, a new creative agency, has seized the opportunity to work with international agencies in corporate social responsibility projects with Thailand as its hub.

After the success of the MTV EXIT campaign, Matt Love, director of LoveFrankie, said yesterday he and his business partner, Rebecca Mok Frankie, decided to establish a company with a local partner and Bt4 million in registered capital. 
“From our past showcases, we have a strong relationship with major broadcasters, media partners, big donors, celebrities and experts in related fields,” he said.
“So we can create and offer a series of mixed campaigns to reach a wider target in the region from teenagers in the city to young audiences in rural areas of Myanmar,” he said.
Bangkok is home to many international organisations and agencies such as the United Nations, United States Agency for International Development, Australian Department for Foreign Affairs and Trade, Freedom Fund, Unicef, Freeland Foundation, ActionAid, World Bank, US Department of State, African Union, UK Department for International Development and the Nike Foundation, which are focusing more on social responsibility projects. 
Thailand has also experienced issues related to human and wildlife trafficking and HIV/Aids among the gay community, he said, adding that the country was not only a source of trafficking but also a transit point. 
“Our key focuses are anti-human and wildlife trafficking, promotion of lesbian, gay, bisexual and transgender rights, anti-violation against women and education and health issues,” he said. 
The agency would employ an exciting mix of live events, TV programming, digital content and youth outreach programmes, he said.
Frankie said her small agency would like to partner with national corporations to work on CSR projects. 
“On top of financial and business bottom lines, big companies are also looking into social bottom lines,” she said.
Love said that in its first year, the company aims to land five clients with multiple projects. It has set a modest target of Bt16 million in revenue. 
LoveFrankie will produce videos and support social media for a conference called “Being LGBT in Asia”, which will gather more than 200 people from LGBT communities around the globe. 
The event will be hosted by the United Nations Development Programme in Thailand. 
 
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