Sanook eyes jump in mobile app downloads, double-digit revenue growth
SANOOK ONLINE is on a mission to drive the number of downloads of the sanook.com mobile application from around 2 million currently to 3 million by the end of this year. The company also expects to generate double-digit revenue growth and have a digital-
To get more mobile users to download its app, Sanook will generate content based on relevancy and cooperate with partners to provide digital content in support of users, he said.
Sanook health
It will also focus on providing content via the mobile web and continue to launch new products, such as Sanook health, Sanook home and an ultimate-racing mobile game, he said.
The company this year expects to announce two or three new games to the market.
“Mobile usage is blooming, and more customers are now changing their behaviour to access information from a mobile phone rather than a desktop PC – and this will be the trend for mobile users from now on. Therefore, the firm will provide content to support users and social-media users, as we reach more than 44 million accounts on social media per week,” said the chief executive.
The company is also utilising a data management platform that intakes disparate data sets, provides normalisation and allows users to push the resulting segmentation into a live interactive channel environment in order to provide personalised online advertising to users, he explained.
Ad revenue to rise
As a result, Sanook will be able to increase its revenue from online advertising.
He added that the sanook.com portal now had 4.5 million unique visitors per day, up 67 per cent from a year ago, and some 800 million page views per month.
More than 70 per cent of visitors access sanook.com from a mobile device and 59 per cent of them are female, while most visitors are aged between 24 and 40 and have a bachelor’s degree, he said.
The most popular category is information, or Sanook news, followed the Web board and woman categories.
Categories that are witnessing the greatest visitor growth are health, auto and high-tech, Krittee said.
Sanook this year expects revenue growth of 12 per cent, and to gain 10 per cent of a digital-advertising market worth around Bt6 billion.
It also expects to achieve online traffic growth of 200 per cent by the end of the year.
The Digital Advertising Association (Thailand), meanwhile, reported that it expected to see the digital-advertising industry market expand |33 per cent this year to |Bt8.1 billion.
