Plan to boost exports in 50 foreign cities
WITH THE uncertain outlook for global economic growth, the Commerce Ministry has focused its export-promotion plan on 50 emerging cities in the hope that exports will continue to grow in new markets.
Deputy Commerce Minister |Suvit Maesincee said the 50 tar-geted destinations were cate-|gorised according to the strength |of their economies and rising purchasing power for various products and services. Most of these markets are in China: Shanghai, Beijing, Tianjin, Chongqing, Shenzhen, Guang-zhou, Nanjing, Hangzhou, Chengdu, Wuhan, Shenyang and Xian.
In India, the targeted cities are Mumbai, Delhi and Kolkata.
In Pakistan, Karachi and Lahore are in focus. Indonesia’s capital Jakarta, the Philippines’ Manila, Russia’s Moscow, Sri Lanka’s Colombo, Bangladesh’s Dhaka, Qatar’s Doha, Iraq’s Baghdad, and Afghanistan’s Kabul are all targeted. Others are Syria’s Ras al-Ayn, Turkey’s Istanbul, Egypt’s Cairo, Congo’s Kinshasa, Angola’s Luanda, Mexico City, Argentina’s Buenos Aires, Brazil’s Rio de Janeiro and Sao Paolo, and Nigeria’s Lagos.
Under this plan, the ministry |will assign its International Trade Promotion Department to conduct a study in each market focusing on consumer behaviour, incomes, the number of tourists and tourist attractions. This will enable exporters and the ministry’s ex-|port promotion team to draw up a strategy to promote exports in the right channels. Suvit said this new market penetration strategy would go into action next year.
The ministry will also focus its export promotion plans on Asean markets, particularly Cambodia, Laos, Myanmar and Vietnam, under a border-trade strategy.
While exploring new emerging markets, traditional export destinations, especially the US, the European Union and Japan will not be ignored.
