FRIDAY, March 29, 2024
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SAS touts impact of new partnership programme

SAS touts impact of new partnership programme

Business-analytics company SAS says it has continued enhancing its approach to getting analytic power into customers' hands through a new partnership programme.

The company said that in addition to broadening its distribution channels it was strengthening its partner base via added training and credentials, which ensured customers got the same level of service and support they had come to expect when dealing directly with SAS. 
“SAS continues to make significant progress in its partnering efforts,” said Darren Bibby, programme vice president for channels and alliances research at International Data Corp, an information-technology research firm. 
“This latest news emphasises their focus on treating partners as an extension of SAS so that the partners are able to deliver the analytic solutions and services their customers need to be successful.”
SAS said it had more than 1,300 partners in a programme that address opportunities across all markets – including banking, retail, healthcare and energy.
It said many partners worked to achieve credentials from SAS that highlighted their unique expertise and knowledge in critical areas such as analytics, data management and visualisation. 
“SAS’s nearly 40 years of success is based on listening to our customers and our partners,” said Russ Cobb, vice president of alliances and channels. “We have been steadily expanding how we deliver analytics into businesses – whether through direct channels, resellers, OEM providers [original equipment manufacturers], systems integrators or service providers. 
“Our new programme will guarantee that our partners have the support and services they need so that our customers get the same level of care and counsel from them as they would from us. We want to work closely with our partners to help them do business better than ever before.” 
Taveesak Saengthong, managing director for SAS Software (Thailand), said the firm was also rolling out specialisations in key SAS solutions such as customer intelligence, fraud and risk. 
Taveesak said these credentials allowed partners to differentiate themselves and demonstrate their SAS skills and expertise in solving customer problems. 
Partners also have access to expanded training options that include online resources, a demo centre and sales-enabling tools that give them the information they need to be more agile and responsive in supporting customers and identifying new opportunities for them.
 
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