THURSDAY, March 28, 2024
nationthailand

Redefining beauty the natural way

Redefining beauty the natural way

Herbs and flowers cultivated according to the cycle of the moon allow Australian skincare brand Jurlique to make the very most of nature

Founded in 1985, leading Australian skincare brand Jurlique has a very simple philosophy: Nature is the answer. A pioneer in organic lotions, creams and serums, its mission is to bring to vitality and youthfulness to the skin of every woman.
Emmanuel Ruelland, managing director for the brand’s international and Hong Kong division, stopped off in Bangkok recently to celebrate Jurlique’s 30th anniversary and launch three new products to complete the Nutri-Define ritual: Eye Contour Balm, Foaming Cleanser, and Essential Conditioning Lotion.
“Our aim is to create the purest, most effective skin care on Earth and in this we are inspired by the well-being of our customers. At Jurlique, we control everything from the seeds to the cultivation through to the final product. Our founders, Dr Jurgen and Ulrike Klein had searched long and hard for a place where they could realise their dreams and when they arrived in the unspoiled Adelaide Hills in South Australia, they knew they had found Jurlique’s natural home,” Ruelland explains.
“Bio-dynamic is how we describe the step beyond organic. We grow all our own herbs and flowers at the farm in an organic way without pesticides and in relation to the cycle of the moon as this has an important effect on the vitality of the plant. We follow the moon calendar in our farming, planting the seeds at low tide and harvesting at the best time of the cycle when the vitality of the plant is at its maximum. This is one of the principles of the bio-dynamic method. And we use worms as a natural rich fertiliser,” he says.
“We’ve compared the vitality and potency of the plants we grow using the bio-dynamic method to regular plants. We have found some very interesting results and we are working to officially prove them as the system requires some accreditation. The farm is a very strong aspect of the brand.”
Jurlique is also credited with developing the bio-intrinsic method of extraction. “This is an important step and is inspired from the ancient Egyptian perfume methodology. It is essentially a three-step process. We first distill the plant, then burn and husk the minerals before putting the husks back in the soil to make it rich. The method makes our plants much more potent and while the extraction only takes a few days, the entire process is spread over years.”
The brand’s new Nutri-Define line boasts a natural liposome technology called Biosome that’s made from a perfectly harmonised combination of natural active ingredients, each demonstrating superior anti-ageing and skin wellness efficacy.
“We drew on our decades of experience in biodynamic farming to select the five key anti-ageing botanicals that drive the entire Nutri-Define range, namely horseradish, rosemary, peppermint, mulberry and glycogen. And following months of testing, our scientists developed a new, naturally derived liposome that would safely deliver this luscious blend to the skin,” he adds.
The range is free from petrochemicals, parabens, silicones, artificial colours and fragrances. It’s available at Jurlique stores and online at www.Jurlique.com.au.

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