Unilever PH appoints Dentsu JaymeSyfu as lead and digital duties
MANILA - Dentsu JaymeSyfu, a Dentsu Aegis Network brand in the Philippines announced yesterday a strong start to 2016 with a marquee win. In a fiercely contested lead creative and digital AOR pitch by Unilever Philippines, the agency pulled off a major up
With effective the second quarter of 2016, Dentsu JaymeSyfu will handle the lead creative duties for the following brands homecare and personal care divisions: Creamsilk, Surf, Breeze, Domex, Sunlight, Cif, and the homecare portal Cleanipedia.
Dentsu Digit led by Managing Director Carlo Ople, won digital AOR for all the brands listed above and additional six brands including: Master, Axe, Eskinol, Block and White, Selecta ice cream, and Magnum.
Dennis Perez, Head of Media at Unilever Philippines was quoted staying: “We are looking forward to an exciting Unilever-Dentsu JaymeSyfu partnership, especially to crafting pioneering, ground-breaking and potentially award winning campaigns for some of our most important brands. Dentsu JaymeSyfu’s quality in creative thinking, original insights and innovative execution are promising ingredients for a fruitful collaboration.”
RELATED