TCEB expands digital marketing to tap business travellers
THE THAILAND Convention and Exhibition Bureau yesterday launched the Biz Thailand mobile application as an information gateway for MICE (meetings, incentives, conventions and exhibitions) travellers.
As part of its digital marketing plan for this year, the TCEB has also enhanced its websitewww.businesseventsthail and.com with comprehensive information in eight languages on MICE products and services.
President Nopparat Maythaveekulchai said the bureau’s online marketing and public relations campaigns are more aggressive for both domestic and international business travellers.
Sarita Chintakanond, information-technology director, said the app, available in Thai and English, pooled useful information on attractions, restaurants, hotels, flight details, and MICE venues in Bangkok and other major cities.
Location-specific feature
The location-specific feature will also help update travellers on special promotions and activities in the area in real time.
They can easily share this information through their social networks.
The Biz Thailand app is available for download from App Store and Google Play. The third edition of the TCEB’s “Spice up Your Business Agenda” campaign is now running until December.
The bureau has joined with the Tourism Authority of Thailand, Thai Airways International, the Department of International Trade Promotion, Thai Smile Airways and Visa International (Thailand) to offer both domestic and international MICE travellers privilege coupons for shopping and services nationwide.
This year, the campaign adds special privileges for MICE travellers from |China, Cambodia, Laos, Myanmar and Vietnam.
