THURSDAY, March 28, 2024
nationthailand

‘Thailand’s Got Talent’ targets online viewers

‘Thailand’s Got Talent’ targets online viewers

IN PREPARATION for new viewing behaviour on digital platforms, “Thailand’s Got Talent” Season 6 is providing its shows online through the country’s largest Web portal, Sanook.com.

Kevin Clarke, chief executive officer of GroupM Thailand and Myanmar, holder of the licence to produce and broadcast “Thailand’s Got Talent 6”, said yesterday that the company had joined forces with Sanook.com to open a new channel for this show and related activities including online registration, online video clips and behind-the-scene footage.
Rattakorn Surbsuk, trading partner of GroupM, said: “Today’s consumers and advertisers need more options to engage with target audiences. TV alone is not enough. So we need online platforms to deliver the content to those targets.”
Therefore, this new season of “Thailand’s Got Talent” has welcomed more sponsors that are keen on this new approach to advertising and sponsorship. Clear shampoo is now a title sponsor, while other main sponsors include Ford passenger cars, Gatsby Moving Rubber hair wax, Sofy and TMB Bank.
The show will air on Channel 3 on Sundays from 5.10pm to 7pm.
Sresuda Winitsuwan, head of content business at Sanook Online, said her website would provide a second screen platform for audiences, with high-quality pictures and exclusive content.
Rattakorn added that amid the sluggish economy, advertisers and brands were looking for a value-for-money solution. They want to be publicised through various media channels.
According to Nielsen Thailand, advertising spending from January to March dropped by almost 9 per cent to Bt26.73 billion from Bt29.24 billion in the same quarter last year.
Rattakorn noted that many leading corporates appeared to be cutting their advertising budgets to cope with weak business performance, as consumers nationwide tighten their belts.
However, he believes that the situation will improve in the second half of this year.

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