Fashionable from head to toe
Coach, Camper, and Max Mara show off new gear for summer at a sit-down lunch celebrating Pacifica Group's anniversary
PACIFICA GROUP, the importer and distributor of 14 leading fashion brands including Coach, Camper, Kenneth Cole, NYX, IKON, American Eagle Outfitters and Max Mara, recently marked its 14th anniversary with an exclusive sit-down lunch at the St Regis Bangkok.
Chief executive Sopana, Opras, and Prasert Lavichant were on hand to welcome the guests, who included Mayuree Chaipromprasith, Dr Catherine Maleenont Kijothan, Matthew Kijothan, Srisakul Futrakul, Araya Chittaropas, Varawut Laohapongchana, Cheryl and Benjawan Buhrman, Dr Puttipong Poomsuwan and Wynn Pakdeejit.
The event featured highlights from three leading brands, among them Max Mara’s Whitney Bag, designed in collaboration with the Renzo Piano Building Workshop, and inspired by Gertrude Vanderbilt Whitney, founder of the Whitney Museum of American, and which will on sale in Thailand early next year. Guests were also treated to a glimpse of Coach’s limited Mickey Mouse collection, of which only 16 pieces will be available in the Kingdom. Coach opened the fashion show with the cool Rogue bag that contains a bonus kisslock purse and is all set to become the season’s statement tote.
Max Mara, the luxury fashion brand from Italy, showcased its latest collection featuring a chessboard pattern in opulent greens and burgundies Also in the spotlight was the “Future Alpine” collection by Sportmax, the clothing brand under Max Mara. Unique in black and white stripes and juxtaposing nature and architecture, the urban line featured graphic dresses in bold prints, precision tailoring and crisply cut jackets and trousers. Sister brand Max and Co also presented its latest line, offering outfits covered with graphics and flowers ideal for everyday wear.
Coccinelle, the quality handbag brand from Italy, also made much of geometric designs, mixing soft fabric and leather in a range of colours including peppermint green, tile red and orange. The roomy user-friendly volumes of the boho tote bag contrasted with a multitude of mini-sized trunks, backpacks, buckets and handbags.
Premium leatherwear brand Kenneth Cole puts its best foot forward with a range of shoes for every occasion while NYX, an American cosmetics line, showed why every lady should include its fresh and lively colours for the face in their makeup bags.
Joe’s Jeans, the clothing and jeans brand from Los Angeles, went vintage with a new collection inspired by the fashions of the ’70s and in unique colours achieved through a new bleaching technique.
Camper shoes from Spain with colours and designs inspired by the history and culture of the Mediterranean island of Majorca offered a vibrant collection of footwear ideal for the summer.
For its part, American Eagle Outfitter, the leading US jeans brand, went for comfort with a line of casual-wear perfect for a hot day or hanging out with friends and family.
Sperry offered boat shoes and sandals with a minimal look while Keds introduced a range of fresh colours and materials like denim, linen, nylon, net and soft leather for its sneakers and slip-on canvases. New to Pacifica Group is the fashionable Pro-Keds line, footwear favoured by athletes, musicians, artists and style icons.
