TUESDAY, March 19, 2024
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Big C, Tesco Lotus push stamp collection

Big C, Tesco Lotus push stamp collection

MAJOR hypermarket retailers Big C Supercenter and Tesco Lotus have launched stamp-collection campaigns, based on consumer insight findings.

Salinla Seehaphan, corporate affairs director at Tesco Lotus, said that using customer insight has been integral to the success and improvements of Tesco Lotus’s stamp-collection programmes since its launch in early 2015. 
She said the most recent stamp programme, “Snoopy”, saw customers collecting more than 4 million stamps per day. More than 1.6 million pieces of premiums have been redeemed.
“From our data, almost 70 per cent of customers who shop at Tesco Lotus Express, collect stamps. The two most important factors that influence their decision are: the quality and design of the premiums, and, extra stamps promotions that help ease and speed up the collection process,” said Salinla. 
“This is why Tesco Lotus focuses on both of these aspects. Extensive customer research on focus groups are conducted before deciding on the character of the stamp campaign, as well as the designs and functionality of the premiums,” she added. 
For extra stamp promotions, Tesco Lotus works very closely with its suppliers to offer highlight products with extra stamps to help customers collect and redeem faster. Clubcard members also get extra privileges that help them collect and redeem faster and more easily.
For every Bt50 spent at Tesco Lotus Express, customers receive one stamp. Tesco Lotus will be launching a new stamp-collection programme in this month.
Meanwhile, Big C Supercenter, a subsidiary of Berli Jucker Group (BJC), continues to launch its promotion campaigns to drive home its “Thai retailer with customers at the heart” policy by unveiling its newest stamp-collection campaign.
The launch of new stamp collection has been combined with Big C’s first stamp collection mobile application called “Big C Big Stamp”, aimed at drawing digital-age customers and smart shoppers.
The company expects 10-per-cent growth in overall sales during this campaign.
Somying Songsermswasdi, director of loyalty marketing and customer relations management of Big C Supercenter, said that Big C has experienced enormous success in its stamp-collection campaign over the past five years and the number of participating customers has grown continuously. 
“We always select high-quality international-standard kitchenware for the campaign, as this campaign has been very popular among smart shoppers who are looking for redeemable gifts that they can fully utilise,” she said. 
To cater to this popular demand, Big C launched its latest stamp-collection campaign on June 28, expiring on October 31 this year, to enable customers to collect stamps and redeem premium “Vivo” German-standard high-quality knife sets at only Bt1 a piece. The redemption will last until November 14 this year. The stamp-collection campaign applies to all store branches nationwide – Big C Supercenter, Big C Extra, Big C Jumbo, Big C Market and Mini Big C.
“This year’s campaign has a number of major developments. First, we have made it easier for customers to collect stamps and quicker to reach collection targets. Customers will earn one stamp for every Bt300 spent [compared to Bt500 in previous campaigns]. We expect this campaign to increase spending and shopping frequency throughout the campaign duration. We expect a 10-per-cent sales growth from last year. 
“Second, to cater to the need of digital-age consumers, we will launch the ‘Big C Big Stamp’ mobile stamp-collection application – the first app of its kind by a hypermarket in Thailand. We will also continuously launch a variety of promotional campaigns and enhance our services to support our goal of being the ‘Thai retailer with customers at the heart’,” Somying said. 
 
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