Banks progress on retail services
THAI Bankers’ Association members and the branches of foreign banks in Thailand are complying with the Service Level Agreement for the Banking Industry (Industry SLA) to provide more customer convenience for to make five financial services for retail clients more convenient, said the association’s chairman Predee Daochai.
The Industry SLA covers complaints, lending, deposits, electronic cards and general services.
The association wants to support the Bank of Thailand policy that aims to get commercial banks in the Kingdom to standardise their on standardisation of services and support as part of an effort to boost competitiveness.
in terms of quality of services.Under the Industry SLA, for example, a customer is supposed to should receive quick service if, in a case such as the redemption of a mortgage, they have a statement confirming the debt has been repaid and that the asset has been transferred to them.
they ask a bank for the redemption of a mortgage and there is a letter to confirm they have repaid the debt and the asset has been transferred to them.Each bank has gradually announced its SLA framework in servicing customers since February. In June, it will be expanded to interbank services. Predee said a bank that could serve customers even faster than that stated in the Industry SLA stipulations, such as for the redemption of a mortgage, would stand out as more efficient.
would be more efficient.For deposits, he said, banks had to quickly pinpoint an error in a deposit transaction via ATM/CDM when told about it.
The Industry SLA has been effective so far, he said, adding that banks will detail the timing of services on their websites.
