SIPA giving SMEs, OTOPsdigital lift
THE SOFTWARE INDUSTRY Promotion Agency (SIPA) plans to promote 4,000 small and medium-sized enterprises (SMEs) and OTOP entrepreneurs to utilise digital technology to support their businesses.
It will also provide a channel management systems (CMS) to help SMEs and OTOP entrepreneurs distribute their products online.
Chainarong Chatrattanawaree, business promotion measures manager at SIPA, said that the agency had develop Entrepreneur Total Digital Services to allow SMEs and OTOP entrepreneurs to utilise digital technology in terms of digital commerce, enterprise resource planning software (ERP) for SMEs, training and consultants to support their businesses. The agency will use CMS to support the 4,000 OTOP entrepreneurs and SMEs in 10 provinces such as Chiang Mai and Khon Kaen.
CMS is a tool that allows SMEs and OTOP entrepreneurs to upload their products and services by themselves, and the sales information of products and services will automatically be shown via the e-marketplace platform.
As part of the CMS step, in March this year the agency will allow SMEs and OTOP entrepreneurs who members of the Entrepreneur Total Digital Services project to distribute their product via CMS and connect to three e-market platforms – AIS marketplace, www.tarad.com and www.thaimall.net.
The project aims to create added value for SMEs and OTOP entrepreneurs so that they will able to create competitiveness and opportunities for community products and services.
The agency will develop “Thailand I Love U” to allow entrepreneurs to promote their products and tourist destinations via the online channel and utilise software, such as accounting software, to manage their business operations in order to enhance their businesses.
Customers will also able to utilise the “Thailand I Love U” application.
The agency will also develop a template website for SMEs and OTOP entrepreneurs to use to promote their products and services and connect with “Thailand I Love U” application, which aims to create added value to those products and services.
“We develop tools and a digital platform to support and promote SMEs and OTOP entrepreneurs so that they can promote their products and services easier to the market and be able to create added value for their products and services,” said Chainarong.
