By THE NATION
Tan assumes the leadership in Sermsuk’s operations and management from Vivek Chhabra, who returns to F&N in Singapore at the end of his term.
Tan brings expertise in operations, distribution and marketing from several countries. Prior to joining F&N, he held various management positions at Asia Pacific Breweries.
He joined Sermsuk late last year as vice president of operations and marketing.
As president, he will continue to develop all the key areas of Sermsuk’s sales, operations, human resources, finance and management.
He will drive the company’s mission to become a leader in the non-alcoholic beverage market and ensure sustainable growth.
Tan’s role also includes developing synergies with all business units under ThaiBev Group to help realise the group’s “Vision 2020” and become a stable and sustainable Asean leader in the beverage business.
Non-alcoholic beverage businesses of ThaiBev and F&N offer strong potential for synergies across the region.
Chhabra, who started as president of Sermsuk on October 1, 2015, has played an instrumental role in the company’s evolution through fixing the fundamentals strategy.
Sermsuk’s fundamentals have now been greatly strengthened and efficiency enhanced throughout the organisation, a vital foundation for overall operational development and future growth.
During this period, Sermsuk saw a 80-per-cent improvement in net profit in the fiscal year ended last September.