TCEB plans roadshow to Japan next month
THE THAILAND Convention and Exhibition Bureau plans a roadshow in Japan next month to offer incentive packages to attract more MICE (meeting, incentive, convention and exhibition) business to the Kingdom.
The TCEB expects the “Thailand Connect: Japan Business Events Road Show” to enhance the bureau’s partnerships with stakeholders in Japan to help drive the MICE industry in Thailand.
Nopparat Maythaveekulchai, president of the TCEB, said the event would take place in Tokyo on March 2 and 3.
The activity will be held in honour of the 130th anniversary of diplomatic relations between Thailand and Japan and to recognise the 10 years of MICE industry ties between the two countries.
It will showcase Thailand’s MICE industry to more than 200 buyers, suppliers, international media, and industry experts.
“The TCEB will announce the new ‘Thailand brand’ campaign together with key marketing strategies strengthened by the government’s ‘Thailand 4.0’ economic model,” he said.
Earlier, the TCEB announced plans to strengthen the MICE sector with the support of the government, focusing on such industries as medical and beauty, energy, automotive, food and agricultural products, and infrastructure systems.
It also hopes to boost new businesses driven by the “digital economy”. This includes biotechnology, healthcare technology, smart equipment, digital products, and the creative economy.
Activities at the roadshow will include seminars, press conferences, and dinner receptions, which will be held on March 2 at the ANA InterContinental Hotel and on March 3 at the Royal Thai Embassy in Tokyo.
The TCEB also announced the establishment of a public-private-sector working committee as a new centre for discussion and planning regarding MICE matters and problems.
The new committee, in fact, is being transformed from an existing panel set up by the government earlier. It will meet at least once every quarter.
This year, MICE business is expected to continue growing, and the TCEB is targeting Bt155 billion in revenue from a total of 27.1 million MICE travellers in 2017.
Of this revenue, Bt101 billion will be generated from international markets, which will provide 1.1 million MICE visitors, while Bt54 billion will be generated from the domestic market, with the total number of domestic MICE travellers reaching 26 million.
