MICE United campaign extended to tap business travellers
THE THAILAND Convention and Exhibition Bureau yesterday launched the MICE United IV campaign, the latest version of an annual promotion to attract travellers from around the world for meetings, incentives, conventions and exhibitions.
TCEB president Nopparat Maythaveekulchai said that this year, two new strategic partners, Airports of Thailand and King Power International, had joined the campaign.
A new offer, Thailand Connect Welcome Package III (Airport Services), is designed to encourage event organisers and international MICE travellers to choose Thailand for their next business events, extend their stays here, and spend more per head.
Meanwhile, the Thailand Connect Welcome Package (King Power) offers special discounts at King Power duty-free shops, restaurants and spas in nine locations across Thailand.
As well, an existing partner, the Ratchaprasong Square Trade Association, is delivering special privileges including discounts for accommodation, restaurants, and spas at eight RSTA member hotels.
This year, the TCEB expects to welcome more than 1.1 million international MICE travellers, generating more than Bt100 billion in revenue.
The TCEB initiated the MICE United campaign in 2014 as an effort to revive Thailand’s image and stimulate the market in this sector.
The bureau has expanded its MICE United partnerships every year. They now include the Foreign Affairs Ministry, the Tourism Authority of Thailand, Thai Airways International, the Thailand International Convention Association, the Thai Exhibition Association, the RSTA, True Corp, BTS, and the latest two partners AOT and King Power International.
AOT will kick off the campaign to attract business travellers at Suvarnabhumi Airport before expanding it to other international airports nationwide.
