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Swarovski swan glides in amazing images

Mar 26. 2017
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By The Nation

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Swarovski has unveiled a collection celebrating the grace and beauty of its swan motif through a modern, fashionable take.

And the jeweller invited Margaret Zhang to capture the collection in a bold photo story highlighting its contrasting light and dark motifs.

Zhang takes cues from ballet in her photo essay – the striking juxtaposition between black and white echoed in “Swan Lake” and its Black Swan. 

Her images illustrate delicate pieces that can be worn every day, such as the Swan pierced mini-earrings, which bring a discreet touch of sparkle to any outfit. For fashion-forward flair, the versatile Iconic Swan pierced-earring jacket features rose-gold tones and shimmering Pointiage crystal. 

Modern and also exquisitely feminine, these can be worn alone for a timelessly elegant look or with Swarovski Crystal Pearl earring jackets for an edgier vibe. 

Swarovski continues to produce a diverse portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals and gemstones both genuine and created, as well as finished products such as jewellery, accessories and lighting. 

Now celebrating its 121st anniversary and run by the fifth generation of the founding family, Swarovski Crystal Business has global reach, with 2,680 stores in 170 countries, more than 26,000 employees, and revenue of about 2.6 billion euros (Bt97 billion) in 2015.

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