MQDC plans digital-themed complex for Generation Y

Boasting a range of shops and facilities with technology features in a nature setting, the WHIZDOM 101 development aims to meet people’s needs for socialising, convenience and well-being.
WHIZDOM 101 is a 350,000 square metre project occupying 43 rai on Sukhumvit Road.
Visit Malaisirirat, chief executive of MQDC, said the final part of the project to be unveiled serves “the lifestyles of Generation Y, which is the current driving force of economic growth. Their lifestyles are not divided into distinctive aspects of personal, professional and social lives. 
“Therefore, it is MQDC’s responsibility, as a property developer that truly understands consumers’ needs, to respond to this generation’s unique lifestyle by improving its business plan and portfolio.
“That is why we have recently focused more on developing mixed-use properties in which residential, office and retail spaces are located within the same area, like a one-stop service for everyday lives.”
“Urbanisation also leads to the emergence of new communities and consumer groups which look for products and services that are not only original but can answer their needs more effectively. 
“MQDC’s strategy to expand into the retail sector will strengthen the company’s property business by creating a new revenue stream from retail space rent, diversifying management risk and adding value to our residential projects. 
“Additionally, the area around Sukhumvit 101 has an impressive growth. It is surrounded by a large number of residences, international schools and office buildings and there are more than 1.3 million people living within a 10km radius. 
“With over Bt30 billion investment, MQDC believes that WHIZDOM 101 will be Thailand’s most comprehensive and innovative lifestyle complex. It is estimated to attract 40,000 visitors per day and generate Bt1 billion in revenue by the end of the first year.”
Suttha Ruengchaipaiboon, executive vice president of MQDC, said: “Modern urbanites are busy and time-poor. Our everyday life is usually split between home, offices and huge air-conditioned department stores. We often forget the other aspects of life that are equally important.
“With the concept ‘The Great Good Place’ of WHIZDOM 101, the lifestyle complex is designed to be more than just a community mall but a place that elevates the living standards of Bangkok residents. 
“It is where ideas are shared and relationships are fostered through wide-ranging activities, from dining with families, shopping with friends, exercising, watching a performance, relaxing, socialising or even seeking inspirations.”
“Conceptualized as the ‘Third Place’, our most frequent place other than home and office, 40,000 square metres within the innovative lifestyle complex at WHIZDOM 101 are allocated for various every day and recreational activities of modern urbanites. Whether you enjoy chilling under a tree or open-air workout, WHIZDOM 101 has all those spaces for you throughout the complex.”
The retail space encompasses various types of stores, including fashion, lifestyle, health and beauty, banks and other services. 
The company said: “The shops will be situated in the area that combine the indoors with the outdoors, allowing shoppers to check out new items in a breezy and relaxing atmosphere.
“Additionally, in addressing the demands of the digitally-savvy generation wishing to access information and complete transactions instantaneously, WHIZDOM app will allow customers to reserve seats at restaurants, make purchases, learn about latest offerings and join exclusive events through high-speed Internet covering every square inch of the complex.
“This platform will be open for public access, allowing everyone to easily connect with the digital world.”
Suttha said: “The innovative lifestyle complex at WHIZDOM 101 is set to officially open in October 2018. MQDC is confident that the development will add value to the WHIZDOM 101 project, stimulate economic growth of the outer Sukhumvit area and become one of the modern urbanites’ favourite places.”