FRIDAY, March 29, 2024
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CPF earmarks Bt20m to promote BKP Snow Mushroom range

CPF earmarks Bt20m to promote BKP Snow Mushroom range

CPF (Thailand) aims to expand its position in the healthy-beverage market through its BKP Snow Mushroom products, with a sales target of Bt100 million for the company’s current fiscal year, deputy managing director Amnart Kanlayakunawut said on Tuesday.

In order to reach consumers widely, the company has set aside Bt20 million for marketing via sales promotions and campaigns to promote the range, which will cover advertising and public relations in every media channel, from television and radio to newspapers and social media, Amnart said.
At present, BKP Snow Mushroom beverages are available in three flavours – Original BKP Snow Mushroom, BKP Snow Mushroom with Longan Syrup, and BKP Black Mushroom – all priced at Bt49 per bottle, with six-bottle packs retailing at Bt280. 
The products are sold via a broad range of channels, including convenience stores such as the 7-Eleven chain, supermarkets, and modern-trade outlets nationwide. 
The Snow Mushroom drinks are distributed solely by CPF.
 

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