Prudence Foundation’s financial literacy programme ‘Cha-Ching’ launches 18th music video
The Prudence Foundation, the community-investment arm of Prudential in Asia, has begun airing through Cartoon Network “Cha-Cha-Choices”, the 18th episode of “Cha-Ching Money-Smart Kids”.
This is a globally recognised and award-winning animation- and music-based financial-literacy programme that aims to help children develop sound financial habits around four fundamental money-management concepts: earn, save, spend and donate.
In the latest three-minute music video, Prudence, one of the six animated characters of the programme, meets a fortune-teller and learns that her future will be shaped from the choices she makes in the present day. With that in mind, she goes about her daily life around town and faces several choices related to money, which mirror real-life situations.
Positive messages of self-investment and helping others are ingrained in the catchy tune and repeated lyrics “cha cha choose” and “cha cha choices”, the foundation says.
“Since its inception in 2011, ‘Cha-Ching’ has made great strides to educate children about the concept and management of money,” said Prudence Foundation executive director Marc Fancy. “The catchy songs featured in the ‘Cha-Ching’ videos aid understanding, memory and learning of the key pillars of financial-literacy education. They also highlight how sound money-management skills can be practised and honed not just early in life, but on a daily basis.”
“Cha-Ching” was created in partnership with Cartoon Network Asia and Dr Alice Wilder, an Emmy Award-winning children’s education specialist, in response to the need for improving financial literacy skills of children, specifically seven-to-12-year-olds, in Asia.
Since its launch, this first-of-its-kind programme has been praised for educating both children and adults on the importance of fostering money-management habits early through a fun and relatable approach, the foundation says.
