AEC Feed
HCM City to host top Thai brands fair
Around 300 firms will present Thailand’s internationally recognised brands to Vietnamese consumers at Top Thai Brands 2017, a trade fair to be organised in HCM City from May 11 to 14.
The fair, held jointly by the Thai commerce ministry’s department of international trade promotion and the Thai Consulate-General in HCM City, aims to boost the connection between enterprises in both countries, facilitating their search for agents, distributors and franchisees.
Through the fair, both nations hope to enhance trade and investment cooperation, while providing a platform for businesses to widen their networks and further develop strategic partnerships.
Top Thai Brands 2017 offers opportunities for industries such as food and beverages, home appliances, automobile and motor spare parts, cosmetics and healthcare, as well as service sectors such as education, tourism and business franchising. — Viet Nam News
Astro, Turner in JV
Astro Malaysia Holdings Bhd has partnered Turner Asia Pacific to form a strategic joint venture (JV) in Warner TV and co-production, distribution of Asian content for global reach.
This is alongside the distribution of Astro content and carriage of the channel on Astro and Tribe.
In a statement on Thursday , Astro chief operating officer Henry Tan said the company’s focus is to deepen its involvement in content creation and ownership, particularly in Asian intellectual properties (IPs), which iwould pivotal in a market that values strong differentiation.
“We believe these IPs anchor our value proposition and are ultimately what customers want and are willing to pay for.
“We are enhancing the exportability of signature IPs, and actively seeking distribution in multiple markets through partnerships, as well as our own platforms, such as Astro in Malaysia and Tribe in the region,” he added.
Tan said Astro will partner and learn from peers in the region to accelerate the effort.
He said the new venture would also enable the company to participate in revenue distribution generated from Warner TV in the region. - Bernama
