Best Western targets premium economy sector
SureStay Hotel Group, a subsidiary of Best Western Hotels & Resorts, will open its first Asian hotel in downtown Bangkok in the fourth quarter of this year.
Construction on the SureStay Plus Sukhumvit 2, a brand new premium economy hotel, commenced late last year and is now well underway. Guests will be offered 85 comfortable and contemporary rooms, all featuring complimentary in-room Wi-Fi. There will also be a business corner area providing corporate travellers with a selection of services.
“Asia is an incredibly diverse and dynamic hotel market, but one common trend we are seeing is the demand for branded economy and lower-midscale accommodation in key cities across the region. SureStay Hotel Group is perfectly positioned to fill this gap in the market,” said Olivier Berrivin, Best Western’s managing director of International Operations – Asia.
“We are delighted to announce the opening of SureStay Plus Sukhumvit 2 – Asia’s first SureStay Hotel. Its modern amenities and prime position in the heart of Sukhumvit – Bangkok’s main business and entertainment district – will ensure that guests are well connected in every sense.”
SureStay Hotel Group was first introduced in late 2016, opening up new opportunities for Best Western Hotels & Resorts in the large yet relatively untapped economy and lower-midscale sectors.
There are three brand tiers to choose from: the classic economy SureStay hotel, premium economy SureStay Plus hotel (which includes SureStay Plus Sukhumvit 2), and lower-midscale SureStay Signature Collection.
SureStay Hotel Group has already approved more than 30 properties, mainly in North America. By the end of 2017, the group expects to have expanded its global portfolio to 100 hotels, making it one of the fastest-growing brands in the industry.
