Sneakers with a Campus kick
Adidas Originals is celebrating the launch of its iconic Campus sneakers on June 15 with a new campaign dubbed “No Time to Think” that’s inspired by the scene of downtown New York in the early 90’s, a time defined by an intuitive approach to creativity.
The sport shoes bring style to street fashion boasting a suede pattern with the three-stripe mark embodying a fearless spirit. In a nod to the creative intuition of the downtown scene, Originals collaborates with Blondey McCoy, Na-Kel Smith, Tavia Bonetti and Tiffany Lighty to celebrate the brave, bold attitude of the Campus series.
Photographer Kenneth Capello captures the free-spirited, fearless intuition of this cast of creators in their natural habitat. Turning to a crew who are always doing it their way, this group identifies with the raw, honest attitude of the street today.
First launched in the 1980’s, the Campus became the coveted shoe off the basketball court. Debuting in a bold palette of burgundy and green, the design proved popular with streetwear fans and today continues to embody the original raw, authentic and straightforward attitude, but re-imagined with a new relevancy. The classic trefoil logo is celebrated with a new narrative, encouraging a new community to act without hesitation and to not think twice.
The still image and video campaign premieres globally on June 15 at Adidas shops worldwide and at http://shop.adidas.co.th/.
