At A Glance

PennWell Corp says the Ministry of Energy is supporting Asia Power Week, the largest exhibition for the power generation industry in Asia, which |will be held at BITEC on September 19-21.
The regional event is expected to attract more than 8,000 delegates from over 85 countries across Asia and the world, and brings together Power-Gen Asia and Renewable Energy World Asia under one roof, as it marks 25 consecutive years |as the premier power industry event. 
Areepong Bhoocha-Oom, permanent secretary of the Ministry of Energy, said: “Asia Power Week is a well-established international event with renown and influence in the energy industry. 
The Ministry of Energy is pleased to extend its support to Asia Power Week again this year. 
“As Thailand steps up its efforts to grow renewable energy capabilities and become a true leader in renewable energy in the near future, we believe that Asia Power Week will enhance our move towards sustainable energy future under the Thailand 4.0 policy.
“Asia Power Week will be the leading force in delivering a platform for the power industry to meet, share information on the challenges facing the power industry and discuss solutions for advancing Asia’s energy future.”
Delegates will also have an opportunity to choose from more than 45 conference sessions under eight main themes: trends, projects and planning; finance and investment; optimising plant operation; power technologies; digitalisation; integration, storage and distributed generation; renewable energy strategy; and renewable energy technologies.

Sansiri launches plan for corporate transformation

Sansiri has launched a corporate transformation plan with a focus on four areas – financial, project, development, marketing and technology –as part of its efforts to become leading real estate developer.
For the second half of 2017, the company planned to launch 16 projects worth Bt39.26 billion, and will continue to jointly invest with BTS and explore additional partnerships while expand into international markets and developing new projects under the brand Haus.
This will “drive the delivery of innovation for better living with the first prop tech launch in later 2017”, the company said.
 Sansiri reported a strong performance for the first half with sales of Bt15 billion, representing almost 20 per cent year-on-year growth, with sales from international markets reaching Bt3.7 billion. The company is confident of achieving its Bt36 billion target sales for the entire year. 
Apichart Chutrakul, chief executive officer, Sansiri Public Company Limited revealed that “Our business performance for the first half of 2017 is strong with total sales of over Bt15 billion, representing 20 per cent growth over the same period of last year, and equal to 42 per cent of the sales target set for the entire year.
“International markets, which is our key focus, also achieved the target, with sales of Bt3.7 billion, or 46 per cent of 2017 sales target of Bt8 billion,” Apichart said “For the second half, we plan to launch 16 new projects worth totally Bt39.26 billion, as well as introduce a range of fascinating innovations for better living. 
“We are confident of achieving the sales target of Bt36 billion by year end. Currently, our presale backlog accounted for Bt37.5 billion, and will be recognised as revenue in the next four years. 
“The business highlight in the second half is the major corporate transformation with the focus on four areas, together with appointment of a high calibre management team. We aim to expedite the pace towards becoming a leading developer with unrivalled technology capability in all aspects of business and living experience.”
Uthai Uthaisangsuk, chief operating officer for Sansiri Public Co Ltd, said: “In 2017, we plan 19 new projects in the pipeline, worth totally Bt44.46 billion, comprising nine single-house projects worth Bt19.4 billion, eight condominium projects worth Bt24.2 billion and two town-house projects worth Bt860 million.”

Pepsi-Cola (Thai) offers chance to win BMW model

Pepsi-Cola (Thai) Trading Co Ltd has introduced nationwide campaign that offers eight consumers the chance to win a BMW 118i M Sport, a five-door hatchback valued at Bt1.9 million.
 The promotion, valued at up to Bt38.4 million in total, will also give consumers the chance to win 6,000 daily prizes over 60 days. These prizes include 300 Honda Zoomer-X scooters worth Bt55,700 each and 5,700 Fuel Cash Cards worth Bt1,000 from PTT service stations.
“As a cola leader in non-returnable packaging, Pepsi has introduced its biggest consumer sweepstakes campaign of the year aiming to enliven Thailand’s Bt50 billion carbonated-soft-drink category in the rainy season and drive sales volume in the third quarter,” Somchai said.
“Our new campaign will be supported by Bt200 million integrated communication anchored by a new TV commercial featuring Thai heartthrob actor James Ma to be aired by mid-July onwards. 
“It will also be backed by other media including out-of-home media; mass transit and cinema ads; digital and online media; as well as retail and in-store media. Trade promotion activities are also put in place to boost sale while keeping our trade customers and retailers excited and engaged.”

CTS links with KeePer to boost glass-coating business

The CTS Group, together with Japan-based KeePer, is expanding its glass coating business through dealers at all provinces starting with 20 major cities. Targeting investment from entrepreneurs and innovative startups, they “promise a worthwhile contract that requires initial investment of only Bt1 million in return for standardised equipment and training”
The company said: “The dealership system is expected to draw investment worth over Bt3 billion, supported by high-growth performance of the first shop in Bangkok that has serviced over 300 vehicles per month in the past two years. 
“Thanks to the growth trend, Isuzu Hat Group, a major Isuzu distributor in the North, became the first to open KeePer ProShop in Phitsanulok, with a plan to open more across the northern region.” 
Thirarat Jongprasert, CEO of the CTS Group, and vice executive chairperson of KeePer ProShop (Thailand) Co Ltd, said: “After our success of establishing CTS brand as the authorised importer of Japan's ‘crystal sealed’ coating technology in luxury car market, now we see a new opportunity to capture a new market -a premium lifestyle.
“Recently, we have formed a partnership with KeePer–the leading company from Japan that has over 4,000 KeePer stores throughout Japan –and have been appointed as the authorised dealer and certified as the authorised technical centre in Thailand by the KeePer,” Thirarat said.
“ Our first‘KeePer Proshop, the prototype car care and glass coating centre in Bangkok located along Ekamai-Ramintra Expressway, has been very well received and achieved its revenue target, serving mainly brand-new cars and vehicles aged two to three years. Over 300 vehicles have been served on a monthly basis and the number tends to increase. We, therefore, have drawn up a big expansion plan.”

Coca-Cola serves up celebration of street food 

Coca-Cola is presenting the “Eat Together and Taste the Feeling with Coke” street food festival, featuring more than 100 street food stalls.
 “This is an innovative mega street food festival for street food lovers to experience Coke and lots of tasty food from across Thailand,” the drinks giant said. The festival will take place at the Queen Sirikit National Convention Centre, Zone C, in Bangkok and at Central Festival in Hat Yai on July 29-30, and at Safe One Market Square in Korat on August 5-6.
 “Do not miss this very special offer from Coke. To get a yummy free food dish, just collect five Coke bottle caps and redeem them at the event,” the company said. 
Claudia Navarro, marketing director of Coca-Cola (Thailand), said: “The ‘Eat Together and Taste the Feeling with Coke’ festival is held to highlight Coke’s great fizzy flavour which goes well with all types of food, while giving consumers the opportunity to enjoy the taste of local street food from over 100 shops from around Thailand. The initiative is inspired by the way Thai people eat – enjoying yummy food available in restaurants, from hawkers or from trolleys. Thailand’s street food has a unique appeal and taste you won’t find in other countries.” 
Navarro said: “The market for non-alcoholic sparkling beverages in Thailand is valued at Bt51.5 billion. The Coca-Cola system in Thailand consistently leads this market with a total share of 51 per cent, as shown by Nielson Company (Thailand) Limited research data.
“We realise our potential and opportunity to grow further, so we have earmarked Bt400 million for the ‘Eat Together and Taste the Feeling with Coke’ festival to stimulate consumer awareness, and to entice consumers to enjoy street food with Coke. 
“Sharing a meal is an important part of life for families, with one’s partner and one’s friends. Eating together gives people a chance to talk and to engage in healthy mutual interaction. The main reason we are holding this event is to create opportunities for interaction. We believe that the festival will make the eating experience more satisfying.”