THURSDAY, March 28, 2024
nationthailand

At A Glance

At A Glance

DKSH Thailand helps needy children at shelter

DKSH, a marketing expansion services provider with a focus on Asia, together with its long-term partner Right To Play Foundation, is helping underprivileged children in Thailand by donating goods such as clothes, personal care products and toys to the Human Help Network Foundation children’s shelter in Chon Buri.
The company and the Right To Play Foundation gathered around 160 boxes filled with goods that were donated by DKSH employees to help these children .
DKSH works with its 11,000 specialists and business partners in Thailand to frequently organise charity events.

Chivas Venture Year 4 applications close soon

Chivas Venture Year 4, a project which supports Thai startups on the international stage, is closing applications for its fourth edition on October 30. Social entrepreneurs with a drive to better the world are welcome to present their business models, whether in seed stage, startup stage or growth stage, to win a share of US$1 million in prizemoney.
 Quentin Job, managing director of Pernod Ricard (Thailand), on behalf of brand Chivas Regal Scotch whisky, continues the Chivas Venture for the fourth year to encourage the new generation to Win The Right Way, |combining business success with social development.
 The final round of Chivas Venture 3 took place in July in Los Angeles. Thai representative Peetachai Dejkraisak, founder of Siam Organic, brought honour to Thailand by winning the first prize at Chivas Venture, being granted US$400,000. In addition to the fund, he also has a chance to join business training sessions with leaders in Thailand and overseas, which is an invaluable experience.
 Siam Organic is a social business that aims to solve the problem of farmers’ poverty through innovative organic products for a sustainable and healthy world. Rice farmers make very little profits because of the middlemen. Founded in 2011, Siam Organic has developed and marketed one of the world’s most nutritious and healthy specialty organic rice, Jasberry, transforming the quality of life for Thai farmers in a sustainable manner through innovative organic products for the global market. The business model solves problems from upstream to downstream.

KTC launches E-Coupon feature on app for reward points redemption

Krungthai Card – better known as KTC – is positioning itself as a digital-age leader by reforming the typical reward-points |redemption method via the release of an E-Coupon feature on its TapKTC mobile application. 
Members will now be able to redeem points through their phones for the first time in Thailand’s credit-card market. 
Targeting digital and lifestyle issues, the newly revamped app is set to launch on November 1.
“KTC previously launched a revamped TapKTC mobile application with a new look to complement the needs of over 3 million users and members,” Pranaya Nithananon, vice president – Credit Card Business at the listed company, said on Tuesday.
“KTC has since developed new functions in order to award privileges to members through the E-Coupon in the TapKTC mobile app, for members to receive privileges without the use of the obsolete coupon method.
“KTC will further utilise E-Coupon as a cutting-edge marketing tool in the redemption of KTC Forever Rewards points, from previously having established itself as Thailand’s credit-card market leader in the cancellation of the catalogue and change to personalised store or product selections for points redemption,” she explained.
Sudchavee Banjobdee, senior vice president – Credit Card Business, added that members previously had to redeem privileges through the coupon method which KTC had to |deliver, which could involve a lengthy |delivery time along with the risk of loss during delivery.
“In the future, members can receive privileges or coupons easily through the TapKTC mobile app that is easy to store, search and use, and can also be used in three simple |clicks. 
“There is also a separate menu for coupons that have been used, for easy verification, and in the case where coupons expire, they will be automatically deleted from TapKTC and will not be a burden for stores to receive and |tally the number of usages,” the executive said.
KTC members can benefit from awards from three alliance partners in the first phase of E-Coupon use, at all branches of SF Cinema City, Black Canyon Coffee & Eatery and Burger King countrywide.

CP Food’s chicken snack makes mark at Anuga 

CP Food (UK) Limited’s Chargrilled Chicken Fillet snack has been accredited at Anuga 2017 as the food innovation that addresses consumers’ search for safe and convenient food. At the global trade fair event, Charoen Pokphand Foods PLC (CPF) also prepared to launch QR code technology that allows consumers to retrieve the nutrition facts of their meals. 
Sooksunt Jiumjaiswanglerg, chief executive officer of Charoen Pokphand Foods, said CP Food (UK)’s Chargrilled Chicken Fillet has beens selected by an expert jury at Anuga taste Innovation Show 2017 as the top innovation in terms of safety, high protein, as well as low calorie and fat, “being healthy and easy-to-eat food that appeals to new generations who are concerned about health and the environment”. The product will be showcased at hall 17 along with other accredited innovations. The CPF product was among 67 innovative products that were selected. Over 2,000 entries from 830 companies were submitted to this year’s event. The chargrilled chicken snack is made from high-quality materials and ingredients from sustainable sources. The chicken breast fillet is grilled by charcoal from a sustainable source, mixed with well-selected spices. 
It is high in protein but low in saturated fat and sodium, offering convenience and health benefits, particularly good with lunch salads. More information is available at www.tasteinc.com. The ready-to-eat snack comes with two flavours - original flavour that contains 45 calories per sachet and spicy flavour that contains 52 calories per sachet.
“Guided by our ‘Kitchen of the World’ vision and sustainable manufacturing, we are proud to present the healthy chicken snack, invented for consumers seeking high-protein, natural, least-processed and trustworthy snacks,” Sooksunt said.
The snack is now available at hypermarkets, supermarkets and convenience stores in the United Kingdom like Morrisons and Nisa as well as the online supermarket Ocado. The plan is to sell it via Tesco network and online shopping channel ASDA by the end of this year as well as introduce it in other countries in Europe like France via Carrefour.
 

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